Take the plunge

Focus groups of young adult readers with poor literacy skills revealed that there was uncertainty about where to go to – and who to ask – to improve their reading. The Reading Agency devised ‘First Choice’ book clubs with a specific reading list aimed at adult emergent readers. Antman’s campaign suggested success was there for those prepared to dive in.

On location

Campaigns Links

A novel challenge COSTA & The Reading Agency
Branch library BBC & The Reading Agency
Feed hungry minds The Reading Agency
Free reading The Reading Agency
mssgng The Reading Agency
Risky business Museums, Libraries and Archives Council
Take the plunge The Reading Agency

  • Take the plunge
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  • Take the plunge
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  • Take the plunge
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  • Take the plunge
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More Projects

Feed hungry minds
The Reading Agency

The value of reading to young children can hardly be over-stated. But it’s a message that requires constant repetition.

Moving words
Public Lending Right

An Annual Report showed the significant value a mobile library service has in bringing the written word to a diverse and far-flung community.

Field of dreams
Matt Wiessler

Matt wanted an image that would stand out as clearly as his one-off products. “It’s sometimes a bit out there.” Which gave us an idea.


On Location
Brand Identity Development