Moving Words

“It would be no exaggeration to say that the stunning documentary and reportage photography … had an immediate impact in promoting the PLR Scheme in all the right areas.” Dr. Jim Parker, O.B.E., Registrar, PLR

Public Lending Right needed to make evident to their masters in government the value that the writing ‘industry’ has to the creative economy and the cultural life of the country. Antman used documentary photography to make manifest this relationship. The ‘Library Bus’ story, below, was used to illustrate an annual report and showed both the reach of the written word and diversity of those who seek and benefit from it. Others included ‘Modern Libraries’, ‘A Day in the Life’ [of a Writer] and ‘The PLR Story’.

Brand identity development

B.I.D Links

A writer's right PLR
Field of dreams Matt Wiessler
Fur faux sake Helen Moore
Hand in glove Southcombe Gloves
Moving words PLR
On good form Simon Hitchens
Pitch perfect Far Moor Media
Stoked Jersey Surfboard Club
Talking rights PLR
Tribal language Nkuku
Wool cycle Nkuku

  • Library Bus
  • Library Bus
  • Library Bus
  • Library Bus MAIN
  • Library Bus
  • Library Bus
  • Library Bus
  • Library Bus
  • Library Bus
  • Library Bus
  • Library Bus

More Projects

Take the plunge
The Reading Agency

Many adult-emergent reads are poised on the brink of diving into reading, but unsure of where to start or find support.

Tribal language

Our initial commission was to help position Nkuku as a credible supplier to major high street retailers, and a consumer brand in its own right.

Jersey Surfboard Club

Discipline and hard work brought to bear on 60,000 words, thousands of images and sometimes divergent ideas. But Jersey and Murcia held their own rewards.


On Location
Brand Identity Development