“It would be no exaggeration to say that the stunning documentary and reportage photography … had an immediate impact in promoting the PLR Scheme in all the right areas.” Dr. Jim Parker, O.B.E., Registrar, PLR
Public Lending Right needed to make evident to their masters in government the value that the writing ‘industry’ has to the creative economy and the cultural life of the country. Antman used documentary photography to make manifest this relationship. The ‘Library Bus’ story, below, was used to illustrate an annual report and showed both the reach of the written word and diversity of those who seek and benefit from it. Others included ‘Modern Libraries’, ‘A Day in the Life’ [of a Writer] and ‘The PLR Story’.
Brand identity development
Take the plunge
The Reading Agency
Many adult-emergent reads are poised on the brink of diving into reading, but unsure of where to start or find support.
Our initial commission was to help position Nkuku as a credible supplier to major high street retailers, and a consumer brand in its own right.