A novel challenge
As part of its remit to “inspire more people to read more”, The Reading Agency, a national charity, joined up with Costa Coffee to create a national reading campaign. Antman’s imagery and print design for the ‘Six Book Challenge’ demonstrated the inclusive, relaxing and global nature of “a good read”.
Category
Campaigns
Campaigns Links
A novel challenge COSTA & The Reading Agency
Branch library BBC & The Reading Agency
Feed hungry minds The Reading Agency
Free reading The Reading Agency
mssgng The Reading Agency
Risky business Museums, Libraries and Archives Council
Take the plunge The Reading Agency
More Projects
Branch library
BBC + The Reading Agency
A BBC initiative with The Reading Agency to inspire a pro-active involvement in local wildlife and environmental projects.
A writer's right
Public Lending Right
In the clamour for government money, having the most articulate client list in the country helps, but so does presentation.
mssgng
The Reading Agency
A promotion aimed at a young, hard to reach audience offering the wider facilities on offer in libraries; specifically internet access, music, film and ‘reads’.