by Alex Stannus | Apr 28, 2017 | Campaigns, On Location
Antman < All Work A Risky Business “Learning can be a risky business, can’t it? Sometimes we risk failure. Don’t we?” Jack Griffiths, Marlborough Primary, Plymouth As part of The Museums, Libraries and Archives Council’s ‘Family friendly’ initiative, Antman’s...
by Alex Stannus | Apr 27, 2017 | Campaigns
Antman < All Work Feed hungry minds The value of reading aloud to young children and its importance in their development can hardly be overstated. But it’s a message that requires constant repetition, particularly for parents with low literacy levels. Working for...
by Alex Stannus | Apr 4, 2017 | Campaigns
Antman < All Work mssgng The UK teen literacy rate is the lowest in the developed world. Supported by the government, Antman client The Reading Agency created ‘txt’, a campaign to promote the key library services: internet, music, films and ‘reads’. Getting a...
by Alex Stannus | Apr 4, 2017 | Campaigns
Antman < All Work Free reading ‘The Big Book Share’ was designed to encourage prisoners to read by promoting a special family time, during which prisoners read to their children. Commissioned by the charity The Reading Agency, Antman’s design gave this...
by Alex Stannus | Apr 4, 2017 | Campaigns, On Location
Antman < All Work Take the plunge Focus groups of young adult readers with poor literacy skills revealed that there was uncertainty about where to go to – and who to ask – to improve their reading. The Reading Agency devised ‘First Choice’ book clubs...
by Alex Stannus | Oct 28, 2016 | Campaigns
Antman All Work / Campaigns Attracting the right kind of attention From new-product launches to persuading hard-to-reach teens that libraries may just have something for them, Antman has met head on a wide range of challenges. We can talk about “IMC, positioning and...