mssgng
The UK teen literacy rate is the lowest in the developed world. Supported by the government, Antman client The Reading Agency created ‘txt’, a campaign to promote the key library services: internet, music, films and ‘reads’. Getting a teenager into a library is no easy task but throughout the research and design process Antman engaged directly with the target audience. The eventual set of materials and branded giveaways reportedly “ .. walked out of the door.” And on the back of that success TRA reran the campaign.
Category
Campaigns
Campaigns Links
A novel challenge COSTA & The Reading Agency
Branch library BBC & The Reading Agency
Feed hungry minds The Reading Agency
Free reading The Reading Agency
mssgng The Reading Agency
Risky business Museums, Libraries and Archives Council
Take the plunge The Reading Agency
More Projects
Risky business
Museums, Libraries & Archives Council
A 10 minute film focused on the extraordinary findings of the biggest government research to date into the impact of reading to very young children.
Feed hungry minds
The Reading Agency
The value of reading to young children can hardly be over-stated. But it’s a message that requires constant repetition.
Take the plunge
The Reading Agency
Many adult-emergent reads are poised on the brink of diving into reading, but unsure of where to start or find support.